Vicente Calduch Solsona opens its pharmacy in Villarreal
A population surrounded by farmland where the cold and harsh working conditions caused extreme dryness of the lips and nose of the fruit pickers
In a short time, this lip balm became popular and began to be called "Ungüent de Vila-real" (Villarreal Ointment). Residents of nearby towns would come to the Calduch pharmacy to buy this effective remedy.
Vicente Calduch Almela, expands the brand and develops the Dermo-Suavina Trade Name”.
The Calduch pharmacy expands its facilities, moves to Castellón and transforms into a small laboratory of cosmetic and pharmaceutical products: the Laboratorios Calduch.
The compounded formulas begin to be mass-produced and their commercialization on a larger scale begins.
In 1916, their most successful product, the lip balm known as "Ungüent de Vila-real", began to be marketed under the brand name Dermo-Suavina, as we know it today.
Vicente Calduch Dolz, industrialization of the production process.
The production process is industrialized, and it begins to be sold in its iconic jar. Production increases, and distribution to other pharmacies begins.
Vicente Calduch Rodríguez, National Commercial Network.
A nationwide sales network is created, and the product begins to be distributed in pharmacies throughout Spain, increasing the number of units produced.
Vicente Calduch Belles, Internationalization of the brand.
The product range is expanded, its international journey begins, and a new factory is created to supply the growing demand.
Currently it is Vicente Calduch, who has internationalized the family inheritance,woven with love and dedication through five generations of passionate pharmacists.
